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Dive into Apparel Decorator’s Digital Future with Industry Expert Johnny Shell at Impressions Expo


Keypoint Intelligence is pleased to announce that Johnny Shell, Principal Analyst of the Textile & Apparel Printing Advisory Service at Keypoint Intelligence, will present a pair of seminars at the upcoming Impressions Expo Long Beach. This premier event dedicated to the decorated apparel industry takes place from January 19-21 at the Long Beach Convention Center.

In the first session (“State of the Industry: The Apparel Decorating Industry – A Market in Transition”), Mr. Shell will delve into this dynamic landscape through the latest information on direct-to-garment (DTG), direct-to-film (DTF), and dye sublimation market forecasts and what the future holds. Through expert insights, attendees will gain a comprehensive understanding of the shifting paradigms, emerging opportunities, and market challenges.

The second session (“Exploring Apparel Decorating Technologies”) will highlight the major decorating platforms used in the apparel decorating industry, as Mr. Shell guides attendees through the pros and cons of screen printing, DTG, DTF, and dye sublimation. The knowledge gained here will, above all else, help people make informed purchasing decisions.

“As innovative technologies come to market, industry stakeholders must recognize the opportunities in a world that is being driven more and more by digital technology. With better comprehension of the positive and negative implications, people can develop a strategy that avoids common pitfalls and leads to greater success,” commented Mr. Shell, whose 35+ years of experience and expertise, when coupled with Keypoint Intelligence’s latest research, make these must-see seminars.

Impressions Expo Long Beach is the industry’s leading and most advanced decorated apparel trade show and conference that will help attendees grow their business. Featured categories include screen printing, embroidery, direct-to-garment and much more.

To register for Impressions Expo Long Beach and to save your spot for these two sessions, please visit the event website.