Article: ENX Magazine Article - December 2024
Anthony Sci probably doesn’t know any sales representatives who enjoy using a customer relationship management (CRM) tool. The president of Keypoint Intelligence admits he doesn’t think documenting client activities is the pinnacle of what an effective CRM can do for a sales rep and a dealership. Leveraging it as a platform for developing more sales leads and, ultimately, more revenue—now that’s exciting.
Sci is banking on a new collaborative effort changing the way reps view the humble CRM. Keypoint Intelligence and Quantum Business Solutions—with critical ingredients provided by HubSpot and ZoomInfo—jointly announced the launch of Q2, an effective solution tailored specifically to the office technology and managed services dealer universe. Q2 effectively picks up where most CRMs leave off. It offers a host of features that aggregate customer and prospect data, furnish a blueprint for guiding accounts through the sales funnel, tie together sales and marketing initiatives, and offer valuable analytics.
What truly differentiates Q2 is the inclusion of Keypoint Intelligence’s quote iQ tool. Sci points out that most CRMs have their own configure, price and quote (CPQ) tools. But HubSpot, the popular CRM for generating quality leads, lacked one. Sci connected with Shawn Peterson of Quantum Business Solutions—who’s helped numerous clients develop and maximize the efficiency of HubSpot—to design Q2 with Keypoint Intelligence’s quoting tool and ZoomInfo’s B2B data repository.
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