Keypoint Intelligence Research Uncovers Print Buying Trends in the US


Keypoint Intelligence reviews print buyers' purchasing trends, including their marketing budgets, most common applications of print in their marketing efforts, run lengths and trends, customization and omnichannel interests, and purchasing trends including offline vs online buying in this in-depth report.

Marketers from larger companies covering eight vertical markets, averaging 850 employees per company, were surveyed for this report. Most of the respondents have an online/digital marketing duty within their total marketing responsibilities, which provides helpful insights on how marketers see print within their total marketing strategies.

“Nearly all marketers (95%) are interested in investing in specialty print,” says German Sacristan, Principal Analyst at Keypoint Intelligence. “Online purchases represent 62% of the print purchasing revenue and is expected to grow 11% in the next three years.”

A quarter of omnichannel campaigns are expected to use print. Most common job run lengths for main print applications could be in the digital printing range and for the most part are expected to grow.

You can learn more about all the details of the US or Western Europe Print Buyers Purchasing Trends Report by purchasing it separately or as part of a subscription to other research provided by Keypoint Intelligence’s Production service. In addition, add-on options to the purchase include the development of sales and marketing tools such as leveraging the data and developing messaging through pivot tables in Excel.

For more information about the report, please click here.