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Mack P. Brothers Appointed Chief Executive Officer of Keypoint Intelligence



Keypoint Intelligence,  a leading  independent source for data analytics, laboratory testing and advisory services for the global digital imaging industry, today announced that Mack P. Brothers has been appointed as president and CEO of the company effective May 1, 2020.  Brothers brings to Keypoint Intelligence 30 years of research and advisory expertise helping organizations navigate the business impact of evolving technology and increased customer expectations. His responsibilities will include the development, refinement and execution of the company’s overall strategy and growth initiatives.


Prior to joining Keypoint Intelligence, Brothers served as chief product officer at Forrester Research, a   market-leading technology research and advisory firm based in Cambridge, MA. As a global product and consulting leader and member of the executive team at Forrester, Brothers was responsible for driving the growth of Forrester’s corporate portfolio of product offerings in syndicated research, data and analytics, events and consulting. Prior to that, he served as vice president of industry services and consulting for IHS (now IHSMarkit), where he led the global consulting team for the economics and country risk service line. Additionally, at IHS he simultaneously led the syndicated research teams and products focused on incubating the next large core markets, including life sciences, transportation, automotive, aerospace, industrial manufacturing and construction.


In October 2019, Atar Capital, a private investment firm based in Los Angeles, acquired Keypoint Intelligence to help accelerate the company’s growth, building on its recognized expertise for offering unbiased and reliable business and product intelligence that moves companies forward. The appointment of Brothers marks the end of a comprehensive search process led by executive search firm, ECA Partners, in conjunction with Atar Capital. Commenting on the appointment of Brothers, Cyrus Nikou, founder and managing partner of Atar Capital, said, “Mack is highly experienced in growth-oriented ventures that drive value for employees and shareholders. His passion for the industry and impressive performance in delivering results makes him the perfect choice to lead Keypoint Intelligence to its next stage of growth.”


About Atar Capital

Atar Capital is a global private investment firm that benefits from more than 60 years of combined operationally focused investment experience from its principals, having completed over 60 private equity transactions across North America, Europe and South America. Atar Capital invests in both performing and underperforming lower middle market businesses that exhibit opportunities for growth, revitalization and value creation.


Atar Capital’s combination of operational expertise, industry knowledge and investment experience provide a unique edge in creating value and working as a true partner with its portfolio companies.  The firm assists


with initiatives ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar’s leadership team, as well as its bench of seasoned senior advisors with deep sector and functional expertise. For more information, please visit: www.atarcapital.com.


About Keypoint Intelligence

Keypoint Intelligence is the global data and market intelligence leader for the digital imaging industry. The company is the authoritative provider of test-based analytical information, competitive intelligence and sales enablement solutions. Its portfolio of products and services covers hardware, software, consumables and document management. Along with providing clients access to a range of SaaS tools and platforms— including the renowned Buyers Labs product suite—Keypoint Intelligence enables its clients to succeed and grow by bringing clarity and expertise to the hardest strategic and operational issues they face.


Keypoint Intelligence supports the industry’s leading Original Equipment Manufacturers, Independent Software Vendors and more than 2,000 dealers and leasing companies active in the digital imaging industry. The company’s core platform, bliQ, is based on its sophisticated and proprietary analytical testing capabilities, powering a product offering that includes field and laboratory test reports, product evaluations and outsourced testing services. In addition, Keypoint Intelligence is widely recognized as the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print and digital media industries.  For more information, please visit: www.keypointintelligence.com.



Media Contact:                                               

Patricia Kilgore                                                
Sterling Kilgore, Inc.                                        
630-964-8500 ext. 223                                    


Atar Capital Contact:

T.J. McCaffrey
Atar Capital