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The Office Equipment Channel in the Age of AI: How Keypoint Intelligence and GoWest.ai are Pioneering the Way


Article: ENX Magazine - March 29, 2024

On January 14, 2024, at the Executive Connection Summit, Keypoint Intelligence announced a strategic partnership with GoWest.ai that could very well be the compass guiding the office equipment channel into its AI-powered future. This is more important to our channel than just “news,” as it will offer those who are ready the golden ticket to thrive in what will become an entirely new business reality—one in which AI will be instrumental for success.

At the core of this partnership is a shared belief: integrating AI is no longer a luxury but a simple (if sometimes hard) reality for future growth. Anthony Sci, president and CEO of Keypoint Intelligence, put it succinctly, emphasizing the strategic necessity of AI for business evolution. The combined efforts of the two companies will aim to demystify AI, making it accessible and actionable for our clients.

Keypoint knows a thing or two about innovation. In the last couple years, they have taken the organization from simply providing BLI services to one that has the most comprehensive pricing configurator, eCommerce solution and bespoke analytic offerings of anyone in the channel. They get innovation—they’re rockin’ it, and they get the need for making it accessible to the channel and to driving the future, not just following it.

The collaboration brings forth AI readiness assessments and strategic AI services tailored for the print, imaging and technology services channels. But what does this mean in practical terms? It’s about understanding where you are in your AI journey, identifying the gaps and crafting a path forward that’s both innovative and achievable. It’s about turning the “what ifs” into tangible strategies that propel businesses forward.