Buyers Lab Acquires InfoTrends Expanding Services for the Office Technology, Production Printing an

Oct 13, 2015 12:22:28 PM

By jessicas@buyerslab.com

Fairfield, NJ – Buyers Lab LLC (BLI) announced that it has acquired the assets of InfoTrends, a division of Questex Media Group LLC. BLI is the largest independent authority and provider of competitive intelligence, testing and reviews on multifunction (MFP), copier, printer, scanner and software solutions and products. InfoTrends provides strategy, business development, and operations assessment services for technology vendors, resellers, and service providers in the production printing & digital media, office technology & services, and consumer & pro imaging industries.

In conjunction with the transaction, all InfoTrends employees will join the Buyers Lab organization creating a global team of over 125 professionals capable of providing critical planning and go-to-market services including in-depth market research, competitive intelligence, sales training, product testing, content creation, and customer engagement.

“We’ve long held that BLI and InfoTrends are highly complementary businesses with a shared focus on the digital imaging and document solutions markets,” said Gerry Stoia, President and Chief Executive Officer of Buyers Lab, LLC. “Combining BLI’s independent testing and industry leading product knowledge with InfoTrends market research and consulting expertise is a powerful combination and will allow the merged entity to deliver more value to the global customers we serve. We’re thrilled to be joining forces with the talented analysts and professionals at InfoTrends.”

“InfoTrends and BLI have many shared values around client service, quality research, and excellence of our professional staff,” commented Jeff Hayes, President of InfoTrends. “We are excited about the many opportunities created by the combination of these two great companies.”

About Buyers Lab LLC

Buyers Lab LLC (BLI) is a portfolio company of SFW Capital Partners. Headquartered in Fairfield, NJ, for over fifty years BLI is the world's leading independent provider of analytical information and services to the digital imaging and document management industry. For over 50 years, buyers have relied on BLI to help them differentiate products’ strengths and weaknesses and make the best purchasing decisions, while industry sales, marketing and product professionals have turned to BLI for insightful competitive intelligence and valued guidance on product development, competitive positioning and sales channel and marketing support. Using BLI’s web-based bliQ and Solutions Center services, 40,000 professionals worldwide create extensive side-by-side comparisons of hardware and software solutions for over 15,000 products globally, including comprehensive specifications and the performance results and ratings from BLI’s unparalleled Lab, Solutions and Environmental Test Reports, the result of months of hands-on evaluation in its US and UK labs. The services, also available via mobile devices, include a comprehensive library of BLI’s test reports, an image gallery, hard to find manufacturers’ literature and valuable tools for configuring products, calculating total cost of ownership (TCO) and annual power usage. BLI also offers consulting and private, for-hire testing services that help manufacturers develop and market better products and consumables.

For more information on Buyers Lab, please call (973)797-2100, visit www.buyerslab.com or email info@buyerslab.com.

About InfoTrends

InfoTrends, founded in 1991, helps technology vendors, their channels, and end customers understand market trends, grow their business, and improve their operations through a combination of deep subject matter expertise, innovative tools and data, and exceptional customer service. InfoTrends provides clients with a wide portfolio of market data, advisory services, private consulting, and custom content. InfoTrends focuses on how digital technology is transforming a variety of industry sectors including consumer and professional imaging, office document technology and services, customer communications & bill payment, commercial printing, signage & graphics, labels & packaging, and textiles & décor. World headquarters are located in Weymouth, Massachusetts with country offices and analysts residing in Japan, United Kingdom, Netherlands, Germany, China, and Israel.