Eric Zimmerman is the Principal Analyst of Keypoint Intelligence's Wide Format Printing Consulting Service. Zimmerman develops Keypoint Intelligence's annual global market forecasts for hardware and supplies used in the wide format printing markets. He is responsible for conducting multiple primary research studies annually in the wide format market both on a custom basis and as part of Keypoint Intelligence's syndicated research. 

Zimmerman has 20+ years’ experience in the wide format market specializing in consultative, solution-based sales, marketing, and product development. After eight years of successfully operating his own sign business, SSB Sign Design, he took a role as the regional manager of Southern California at Signarama. Since 2011, he has held positions with Roland DG where he was most recently General Manager - Sign Business Development Unit.

Expertise:

• Competitive Analysis
• Market Sizing and Opportunity Analysis
• Market Trend Analysis
• Product/Brand Development
• Go-To-Market & Positioning Strategies
• Industry Forecast
• Industry and Technology Research