Masato Atoda is an Associate Director in the Tokyo office, Asia Pacific Headquarters of InfoTrends. Since joining InfoTrends in 1999, he has conducted numerous studies on the Japanese POD market including POD hardware, POD software, wide format devices, color proofer, print image quality evaluation, printing cost analysis, and ink jet head application. Mr. Atoda has also conducted projects in other digital imaging area such as document image scanner market analysis, MFP end user needs analysis, digital still camera market sizing, long term strategy development consultation for an imaging manufacturer, etc. during more than 10 years in InfoTrends.

Before joining InfoTrends, Mr. Atoda worked for a trading company of electronic devices for audio equipments and an American page printer manufacturer. In the page printer manufacturer, Mr. Atoda engaged in the product/communication marketing as a manager.
Mr. Atoda holds a B.A. degree from Meiji University, Tokyo.

Expertise:

• Production printing solutions (B&W & Color)
• Wide format printing equipment and technologies
• Inkjet (Aqueous, Solvent UV-curable)
• Production workflow solutions
• Web-to-Print Solutions
• POD Image Quality
• Office Imaging Market
• Consumer Imaging Market