Peter Mayhew is the Principle Analyst for supplies within the Office Document Technologies Group. His responsibilities include developing research strategy and managing supplies business content which includes market forecasting, primary research, analysis and consulting.

Peter's career spans over 40 years and includes senior international sales and marketing positions in the UK and USA with Ilford Ltd and, European Analyst for Lyra Research Inc. Most recently Peter was Director and Senior Analyst with Lightwords Ltd.

Peter's primary focus has been on ink jet technologies, maintaining a thorough understanding of product, channel and vertical market trends in office, wide format and commercial printing. Peter also has a deep insight into adjacent industries including; original and aftermarket supplies, recycled papers and home printing.

Peter also has an extensive background in Marketing and is a member of the Chartered Institute of Marketing in the United Kingdom.