VIDEO: Ricoh’s Carsten Bruhn Prepares Dealers to Look Ahead
In our latest Interview Insights, Keypoint Intelligence’s Anthony Sci sat down with Carsten Bruhn, President and CEO of Ricoh North America. Together, the duo discussed several topics related to dealers, including what Sci referred to as a “Culture of Excellence” at Ricoh. Bruhn addressed a lot of content that is often introduced at Ricoh’s dealer summits, including the belief that dealers need to start growing again. The most recent proposal from the company to encourage dealers’ growth is their supply chain-as-a-service concept, which should allow dealers to not have to worry about carrying inventory as well as allow them to preconfigure products via a supply chain.