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Under the banner of “Digital Disruption Reveal” and promoting a better way to print, Fujifilm hosted an event to announce its latest electrophotography (EP) products—the Revoria SC285S and EC2100S—to an audience of media representatives and market analysts.
Much of the focus centered on the “s” notation (standing for “specialty”) in these two new products, with the lion’s share of attention devoted to the pink toner. Part of the reason for this focus lies with the fact that these two models will first launch with pink (as well as clear and textured paper toner options) with metallics and white following at a later stage. Another reason pink took more of the spotlight is due to its ability to significantly extend the color gamut, adding more value to certain applications and vertical market communications.
The special relationship and balance between pink and the magenta in the CMYK printing process helps enhance and deliver smoother skin tones quality and a brighter, punchier look to the finished product. This is particularly impactful in the cosmetics and beauty industries. Pink also drives richer, more vibrant violets that can play well in the fashion marketing communications. It is also worth a mention the wider range of striking oranges that can also be achieved due to the addition of pink.
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Key Improvements Over Previous Generations
Besides the fifth color station addition to the new family, here are some of the key improvements seen in the Revoria Press EC2100S and SC285S over their predecessors (the EC1100 and SC18/170 series):
Other enhancements include improved toner transfer performance with the new Bias Transfer Belt (BTB) system, delivering more stable toner dispersion and reducing banding on heavyweight media. The optional Smart Monitoring Gate D1 provides real-time color density and front-to-back registration adjustments during print runs, ensuring consistent output quality. Furthermore, enhancements such as static elimination for smoother post-processing on synthetics and films, along with an extended range of finishing options—including support for GBC FuturoPunch Pro for specialized hole-punching—are designed to provide print service providers (PSPs) with the ability to deliver more complex, high-value applications.
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| Fujifilm’s Revoria Press SC285S. | Revoria Press EC2100S. |
Embellishments Are More Than Just Pretty—They Are Part of a Communication Tactic
Before heading to the new equipment demos, the event included several sessions—many of which focused on the power and value of embellishments. What is clear to us is that, while embellishments undoubtedly enhance the visual appeal of print, that is not the reason why communicators are buying them. This may explain some of the challenges PSPs face when trying to sell a product that comes with a price premium over traditional offerings.
In the real-world practice of communication, embellishments are not simply about making print “prettier” for the sake of it. Instead, they have everything to do with functionality; print buyers and marketers purchase embellishments because they are looking to improve ROI by using them more thoughtfully and strategically within their communication campaigns.
To succeed, any communication—whether print or digital—must achieve the following objectives:
Embellishments play a particularly strong role in the first two of these objectives. PSPs, therefore, need to frame their sales pitches and sample presentations around these points. By doing so, print buyers (who already expect that such higher-quality products will carry a premium price) can clearly visualize the functional role embellishments play in achieving campaign objectives and improving potential ROI.
The Power of Word of Mouth
There is one further key objective that brands and communicators strive for: expanding their reach to larger audiences of potential customers. Embellishments can bring great value here by activating the most holistic and effective communication channels of all: word of mouth.
When someone receives high-quality, embellished printed materials, they are often enthusiastic to share them with others. This sharing extends the lifespan of the printed communications, increasing brand exposure and sales opportunities for the sender. In addition, people tend to feel reluctant to simply throw such well-produced materials away, often keeping them for longer and giving the brand repeatable visibility.
Word of mouth is highly effective because it is unbiased and personalized, coming from individuals who have a trusted relationship with those they share the materials with. This trust-based interaction is priceless, driving additional sales in ways that conventional advertising cannot match.
Keypoint Intelligence Opinion
Embellishments play a critical strategic role in communication; at the same time, they do not fit in every campaign and for every target audience. Embellishments are part of specialty printing which brands and marketers have shown great interest in based on a Keypoint Intelligence survey. Specialty (value) printing is what makes print sustainable and differentiational. Fujifilm with the introduction of their two new products commits further to color embellishments therefore enabling more PSPs to sell the value of print.
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