New research from Keypoint Intelligence highlights the changing role of marketing communications
Keypoint Intelligence has just released its 2023 direct marketing communications primary research to better understand how businesses’ direct marketing practices are changing over time as they strive to meet their customers’ needs. We discuss here a brief overview of the top-level results from this year’s survey.How to make AR sexy again
Augmented reality is a solution that has fallen to the wayside from the invention of more recent developments, such as artificial intelligence. We discuss here how AR can still be a viable software for companies to use and provide examples of current AR programs.What’s been on the minds of dealers and what are they thinking about moving forward?
It’s true that Keypoint Intelligence focuses a lot of time and energy on the vendor side of the print industry, but that does not mean we shy away from the channel.Offering insight into a unique market
Nothing stands still in India!Just because summer is here doesn’t mean the print industry has gone on vacation
The Keypoint Intelligence news service provides extensive coverage of various topics and markets. This blog discusses the top three articles covered in June 2023.Why everyone should take the initiative and learn how to leverage artificial intelligence
AI is more than just a buzzword; it is capable of revolutionizing business efforts organizations make. We discuss here the need for AI literacy as well as the benefits it can have for businesses.An overview of our lab testing process, along with options we offer
Chatting with Rachel Dean about how lab test reports are written, discussing different tests and how vendors can benefit from each, as well as some additional research she is conducting.Donnellon McCarthy Enterprises continues its growth in IT and everywhere else, too
IT is like one of those monsters that absorbs everything in its path and just keeps growing. Luke Ubelhor of Donnellon McCarthy Enterprises is the kind of guy who likes to help make sense of the IT beast.The need for better inventory management in testing times
Supply chain bottlenecks and breakdowns are not uncommon, but the last few years have seen potent, relentless disruptions stemming from the COVID-19 pandemic and other factors.Sometimes classics exist for a reason
While quick response codes have been utilized for a variety of uses, one that has yet to gain approval is QR code menus. We discuss here the benefits of a QR code menu as well as the resistance to use it.
