Emerging technologies can help your direct mail pieces hit their target
Although direct mail campaigns hold an important place in the overall media mix, many marketers still question the value of investment or do not understand how to modernize their direct mail pieces for maximum impact. Here, we discuss the main concepts of color theory and how they can affect a printed piece as well as the viewer.Going “green” in an increasingly grey world
Plastic is not your fault, but it is a massive burden. So do what you can to lessen some of that weight—even if it’s just being mindful of what’s in your hands.Looking at “green” initiatives in print
“Green” initiatives in print can be marketing tools as much as they are beneficial for the health of the planet. Here we provide six facts concerned with sustainability.Keypoint Intelligence awards first-ever BLI Pacesetter for sustainability in production print
The topic of sustainability has broadened over time to involve not only the environmental conversation, but also social responsibilities and economic development. We discuss here how sustainability is affecting the print market as well as Keypoint Intelligence's new Sustainability Pacesetter award.How will it change the industry?
The European Commission (EC) has taken a view of the printer supplies market in Europe. By a thorough process, they have concluded that the industry needs to redouble its efforts to provide more energy efficient and sustainable hardware and supplies solutions.The effects of paper-hoarding and other supply related issues are impacting growth for 2022
Imaging Network Group (INg) kicked off its 31st year with the spring meeting in Tucson, AZ.Getty Images and Epson partner to assist with scanning archival images
Getty Images recently announced a partnership with Epson to provide professional photo scanners and training for the winners of the Getty Images Photo Archive Grants for Historically Black Colleges and Universities. We discuss here the details of the grant and how Epson devices can benefit the archival process.Spring cleaning of the digital sort
Downloads, emails, passwords, old files—they may not fester in dust but the longer you procrastinate, the harder it is get going on that data clutter.Breaking down consolidation figures in the print industry
Cue COVID. Movement in the channel took a nosedive as 28 acquisitions were closed the year COVID took hold in the US—not surprising given the conservative financial behavior of companies during a pandemic, but perhaps still a surprisingly high amount to some of you. Activity then increased to 35 acquisitions in 2021. During this two-year span, where lockdowns came and went and the urgency of vaccines took root, mega dealers were responsible for 21 transactions, with over 75% of those acquired dealers having annual revenue of less than $5 million.An omnichannel communication strategy is required
Like a good book, a great customer experience will attract attention, keep people engaged, and help ensure that they keep coming back for more. But, an unfulfilling experience can make customers feel unseen and chip away at loyalty.
