The Key Point Blog

03/02/2023
Bridget Dedian

What were some of the bigger items during the shortest month of the year?

Thanks to our News Service, we cover everything from print to managed IT to smart workplace and beyond. We discuss here a recap of the top news stories for the month of February 2023.
02/17/2023
Eve Padula

Recent research reveals that consumers’ communication preferences often vary by age

Providers of transactional communications must communicate with their existing customers on a regular basis, but ensuring that these bills and statements are delivered via a consumer’s preferred channels is crucial to a positive customer experience. We discuss here how generational characteristics can influence communication preferences as well as some key aspects of a recent Keypoint Intelligence study.
02/16/2023
Kevin Karstedt

It’s not about “if,” but “when”…

Any of you who have attended a conference where digital packaging printing was on the agenda inevitably heard someone state from the podium: “It’s now not a question of if we get into digital printing, but a question of when.”
02/09/2023
Jean Lloyd

Keypoint Intelligence Interview Insights with Manuel Schrutt

FUJIFILM Business Innovation, recognizing the opportunity in flexible packaging, announced in June 2021 that it was entering the space by launching the Fujifilm Jet Press FP790, a water-based digital inkjet press. We discuss some of the effects this device will have on the market with Manuel Schrutt, Head of Packaging for Fujifilm.
02/07/2023
Greg Cholmondeley

Keypoint Intelligence Interview Insights: Will it be the beginning of a new era?

On January 25, Fiery announced that it had separated from Electronics for Imaging (EFI) to form a separate company. We discuss here some of the key aspects of this change with Fiery's new CEO Toby Weiss.
02/02/2023
Eve Padula

Printed mail remains popular, especially for transactional communications

For some brand owners, the continued use of old-school printed mail in a digital age may feel a bit like doing the exact same thing they have been doing for decades. We discuss here a Keypoint Intelligence web-based survey of 1,500 consumer respondents to assess their engagement with printed and digital transactional communications as well as some of the key results.
01/31/2023
Greg Cholmondeley

CONNECT 2023 is a raging success in Las Vegas

eProductivity Software (ePS) just wrapped up its 2023 CONNECT User Conference in Las Vegas. We discuss here some of the topics covered at the event as well as provide video interviews with some experts featured at the show.
01/26/2023
Johnny Shell

A homerun for the apparel decorating universe

Impressions Expo-Long Beach is the largest and most advanced trade show and conference in the western hemisphere dedicated to apparel decorators. The recent edition—held at the Long Beach Convention Center (Long Beach, California)—included several exhibitions from the direct-to-film and direct-to-garment industries.
01/20/2023
Priya Gohil

Instant inkjet portable printer means no more embarrassing tattoos

Touted as the world’s first comprehensive temporary handheld tattoo device, Prinker S makes the creation and application of temporary tattoos quick and easy.
12/29/2022
Keith Haas

Engineering and healthcare will benefit, but plenty of other sectors will too

While regular 3D printed objects use materials like plastics and metals, 4D printed objects incorporate a hydrogel or shape memory polymer that physically react to stimuli like water, heat, or light.