Education builds the foundation for strategic decision-making. Print and smart technology dealers are very aware of this considering many of them were forced to make many strategic decisions beginning in March 2020—the bottom had dropped out of their chief revenue source, after all.
Dealers have been recalibrating and reconfiguring since. Actually, “rejuvenating” is more apropos.
Among the many lessons learned, or at least very much reinforced, over the last four years (not just by dealers, either): Prepare yourself for anything and do everything you can to stay ahead of the curve. Today, that means dealers must be even more technologically fluent, especially in areas like artificial intelligence (AI) and cybersecurity.
This is just a fraction of what Anthony Sci, President and CEO of Keypoint Intelligence, addressed on a recent episode of Andy Slawetsky’s What’s Happenin’ Podcast. They also discussed how collaborating with dealers—learning about market trends, listening to the voice of the customer—is essential in the overall direction of the channel, yes, but its success too.
Everyone needs concrete material with which to work. Business intelligence. Here you go!
