As office technology dealers increasingly venture into managed IT and cybersecurity services, they are encountering opportunities and risks with the rise of generative artificial intelligence (AI) tools like ChatGPT and Microsoft Copilot. Generative AI is rapidly transforming the office technology landscape with enhanced productivity tools and techniques, but it is also leaving companies vulnerable to bad actors and other dangers.
In their webinar officially titled “Guardrails & Ghosts: What Office Technology Dealers Must Know About Generative AI Security”—hosted by the Business Technology Association (BTA) as part of their “Building My Business Webinar” Series—Anne Valaitis of Keypoint Intelligence and West McDonald of GoWest.ai provide practical, actionable strategies to manage these emerging threats while enabling clients to leverage AI safely.
Key takeaways from the webinar include common security threats like privacy leaks, model misuse, as well as compliance violations dealer operations may come across; mitigation strategies to overcome these issues (like establishing private AI environments and enforcing usage policies/governance protocols); and strategic positioning for dealers that emphasize how they can differentiate themselves and meet client expectations with AI. They also introduce the concept of an “AI Security Playbook” that packages these insights into clear, manageable formats that equip dealers with tools, practices, and frameworks needed to support clients embracing AI without exposing them to avoidable risks.