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The Key Point Blog

AI Takes Center Stage at CCM Summit 2023
11/27/2023
Greg Cholmondeley

Artificial intelligence is the next big thing for customer communications

The 2023 CCM Summit event recently took place in Orlando and focused on customer communications management (CCM), customer experience (CX), and artificial intelligence (AI). We discuss here the key aspects of the show.
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Artificial Intelligence Takes Root in the Strategies of Marketers
11/16/2023
Priya Gohil

Just another sign of AI becoming even more cemented in our lives

Early this month in London, tech investor and inventor Elon Musk joined UK Prime Minister Rishi Sunak to discuss all things related to artificial intelligence (AI). This was the crowning moment of a two-day tech summit on AI and safety.
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OpenText Encourages Companies to Adopt AI 
10/17/2023
Lisa Brown

Key takeaways from OpenText World 2023

Artificial Intelligence (AI) is the future, and companies that don’t embrace it will be left behind. This was a recurring theme at the OpenText World 2023 conference held in Las Vegas, Nevada on October 11-12.
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Print Is Powerful When a Part of the Strategy
10/05/2023
Priya Gohil & German Sacristan
Marketers are competing to get their message across effectively, but marketers should be careful to not over rely on e-communications as the sheer volume consumers receive can present a challenge. We discuss here the benefits of utilizing print as a part of a customer communication strategy.
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