The Key Point Blog

12/20/2021
Eve Padula

The right communication mix will improve the customer experience

Providers of transactional communications must continually reinvent themselves to keep up with consumers’ changing preferences while effectively delivering their messages. This blog explores how to best reach customers for the maximum effect.
12/14/2021
Christine Dunne

That’s the approach Advanced Office in California is taking

In a market where the latest print devices are hard to come by, Advanced Office is leveraging its supplier relationships to sell certified preowned equipment. This blog explores our interview with Senior Digital Systems Specialist John Parker.
12/13/2021
Johnny Shell

Automation, new applications, and faster speeds top the charts

This blog recaps Keypoint Intelligence's annual Worldwide DTG Forecast for the years 2020-2025, which includes printing devices exclusive to direct-to-garment (DTG) printing and covers a range of commercial entry-level through industrial high-volume devices.
12/09/2021
John Shane

Vendors without PaaS plans will lose out on a big opportunity

Keypoint Intelligence’s new The Future Office survey demonstrates that while PaaS was a great idea before the pandemic, it’s now an absolute requirement for vendors who want to keep a significant piece of the WFH print market. This blog explores some key findings of this study.
12/08/2021
Carl Schell

Systemize, optimize, and automate your sales processes

Shawn Peterson is a process guy, he has been for a long time, and he is also not afraid. With extensive sales experience on the channel side of the print industry, he decided this year to trek down a new path in his career by starting a consulting firm aimed at modernizing revenue through improvement of dealer sales processes.
12/07/2021
Johnny Shell

Introducing Johnny Shell, Keypoint Intelligence’s new Director of Functional & Industrial Printing

The growth in digital textile printing has been fueled by growth in e-commerce sales as well as technology developments aimed at improving print speeds and workflow efficiency. Johnny Shell introduces himself in this blog.
12/06/2021
Carl Schell

Print industry organization’s leader takes his turn in our 4 Questions series

Brent Hoskins began his career at the Business Technology Association (BTA) in 1986, and two decades later he rose to the role of Executive Director.