An Update to the April Survey
Like the myriad of muddled economic statistics and predictions, the state of the printing industry has its share of conflicting factors. There are early signs of demand returning, but print it is well off 2019 levels. On balance, it remains a tough market. As states reopen for business, companies will need printed products to reopen safely. That said, it remains to be seen when this demand will pick up speed.Virtual Event Coincides with Original drupa 2020 Date
On June 15, 2020, the Eastman Kodak Company held a long-awaited press conference. Print vendors are now exploring how to best introduce the products that they’ve developed over the past year or two with the delay of drupa.Based on Results from a Collaborative Survey with the China Sign Association
Keypoint Intelligence partnered with the CSA to conduct a survey of their registered members to discuss initial effects of COVID-19 and what economic recovery and business reopening will look like for China in the months to come.A Mosaic of Printing & Imaging Vendors
Keypoint Intelligence has reviewed a selection of quarterly earnings announcements to measure COVID-19’s impact on printing and imaging manufacturers over the first four months of 2020.Smart Planning During a Time of Pause
In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.Figuring out How to Get through a Pandemic
If we hope to influence the outcome of the COVID-19 pandemic, we must shift our focus from what is going to happen to what we want to happen.Insight from the Software Investment Outlook Studies
This article promotes Keypoint Intelligence's European and North American Software Investment Outlook reports. These research reports can help PSPs evaluate financial health and operational execution.Epic Meaning and Calling People to Action
Gamification has the power to impact your business on multiple levels every day. This is part two of our series on the subject matter.Innovation, Manufacturing, and Philanthropy Mix to Address New Reality
This blog reviews the office technology and production printing sectors' use of innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis.The Importance of Market Research Firms
Many market research companies, Keypoint Intelligence included, hire industry experts to help create and refine content. This is a logical move as we tend to have more hands-on experience than the layperson—not to mention a greater familiarly with the challenges impacting our industry. Even industry experts know when to solely trust their gut (almost never) and when to lean on the gathered data. At first read, this may make them sound overly cautious. After all, if we know so many people and have been in the industry for so long, how could we not know what to do on instinct?
