The Key Point Blog

04/23/2020
Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

To gauge the impact of the pandemic on print service providers and their perceptions of the Cares Act, Keypoint Intelligence and Big Picture magazine surveyed PSPs from April 10 to 15. The findings of the survey reflect the stark reality of the times we are in, highlight signs of hope, and reveal the fact that confusion over the Cares Act is common.
04/21/2020
Marc Mascara & Eve Padula

Consumer Preference Takes Center Stage in Today’s Uncertain Times

In the latter half of 2019, Keypoint Intelligence identified an emerging trend in the consumer space that affected the areas of transactional communications and marketing communications. Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years.
04/20/2020
Colin McMahon

Is Coronavirus Triggering Industry 5.0?

Industry 4.0 has been a subject of debate and discussion for the last decade. While experts argue over what stage of technology we are in (some consider this period to be the fifth revolution, centered upon information and telecommunications technology), the majority agree that Industry 4.0 began with the arrival of the Internet and mainstream digital technology—specifically IoT devices such as smartphones, tablets, and wearables.
04/14/2020
German Sacristan

Estudios Durero Thinks with Its Heart

Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.
04/09/2020
India Tatro

A List of Cancelled and Postponed Events

As the situation surrounding COVID-19 continues to evolve, many tradeshows and industry events have been postponed or canceled in order to protect the health of attendees, exhibitors, and employees.
04/09/2020
Catherine Cresswell

EFI Reggiani Drives Sustainability for Textile and Apparel Direct-to-Fabric Printing Solutions

As is the case for many other trade shows that were supposed to take place during the first half of this year, FESPA 2020 has been postponed due to the coronavirus. Originally scheduled for March 24 – 27, the event has been rescheduled to October 6 – 8. This postponement didn’t stop EFI Reggiani from announcing its new textile solutions, and FESPA attendees will hopefully get to experience these innovations firsthand later this year. FESPA October will also enable the company to introduce further innovations as the product lineup continues to evolve.
04/02/2020
Catherine Cresswell

Mimaki’s Mantras at Virtual FESPA Press Launch: Bigger is Better, Collaboration is Key, and Flexibility is Favourable

In light of the postponement of FESPA 2020, Mimaki Europeresponded quickly by announcing its planned product launches via a webinar.
04/01/2020
India Tatro

Canon Launches varioPRINT iX-Series of Sheetfed Presses

On April 1, 2020, Canon announced the latest update to its varioPRINT series of digital printers.
03/27/2020
Catherine Cresswell

The Softer Side of Innovation: Kornit Announces Neopigment Robusto Softener Solution

Kornit, an Israeli manufacturer of direct-to-garment (DTG) and roll-to-roll digital printers, was scheduled to hold an in-person press conference at FESPA to launch its new NeoPigment™ Robusto Softener Solution. FESPA has been postponed due to the coronavirus, and the company instead invited press members to an impromptu webinar.
03/25/2020
Colin McMahon

Konica Minolta’s GenARate Attracts New Audience in Marketing/Advertising

Konica Minolta’s flagship augmented reality (AR) software platform, genARate, launched back in November 2018, but the company has been supporting, developing, and expanding its usage ever since. For those who may not be familiar, genARate is best described as a content creation tool for the AR space.