A Theory on Pantone’s Color of the Year
At the end of every year, we are flooded with all these different lists and wrap-ups: Spotify Wrapped, the Williams-Sonoma catalog, or (one my favorites) Drew Magary’s Hater’s Guide to The Williams-Sonoma Catalog. Not to be outdone, Pantone also releases its Color of the Year for the coming year—and 2025 has been proclaimed the year of Mocha Mousse.
While this is all fun and gives us something to talk about at various holiday parties, it is interesting to think about what Pantone’s choice can mean concerning our collective mindset and cultural outlook. While “Mocha Mousse” is a tasty dessert or a pretty name for a concealer/lipstick shade, Pantone is ultimately stating that the color for 2025 is…brown. It’s an elegant and warm shade of brown (certainly), but it is still brown. When the past three Colors of the Year were “Peach Fuzz,” “Viva Magenta,” and “Very Peri” (i.e., periwinkle blue-violet), what does it say about us that 2025 will be the year of brown?