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The Key Point Blog

05/16/2024
Carl Schell

The opportunities are there, but dealers must be willing to take a chance

Whether we’re talking about bills or catalogs, CAD drawings or billboard signage, a product box or a piece of décor, there is so much communication happening “beyond the print.”
05/14/2024
Randy Dazo

Three things you need to be thinking about every day

Automate 2024 was not just another show or event—rather it is a comprehensive exploration into the technological advancements shaping the future of many industries, including print.
05/13/2024
Keith Haas

Key takeaways from the day of artificial intelligence education

While many of the OpenText customers were eager to hear about the company’s AI solutions, I was interested to learn OpenText’s views on the role of AI and how it would position itself as a company within that space.
05/10/2024
Greg Cholmondeley

A chat with two UK print industry sustainability leaders

The dialogue around sustainable practices is gaining momentum in the commercial printing industry. We discuss here a podcast made with Philip Dodd, Managing Director at Healeys Printers, and Anthony Rowell, Sales and Customer Success Director as well as Sustainability Lead at Tradeprint.
05/09/2024
German Sacristan & Priya Gohil

An interview with Komori’s Lance Martin on the J-throne 29

Debuted in a recent announcement, Komori’s J-throne 29 is expected to be another great contribution towards the transformative potential of digital printing. We provide here a conversation held by Keypoint Intelligence’s Production Group Director German Sacristan and Lance Martin of Komori America.
05/07/2024
Jamie Bsales

Artificial Intelligence can be used for good, but the potential for evil is real

By now, most people have at least dabbled with one of the leading generative-AI offerings. We recently explored some banter with Gemini that stemmed from legitimate research around artificial intelligence’s abilities, which led to an entertaining discussion.
05/06/2024
Mark DiMattei

Protecting ourselves when we can’t trust our eyes and ears

While deepfakes were originally created for entertainment, we have moved far beyond this initial purpose as recent examples show its use to create darker content. We discuss here the issue surrounding the legality of deepfakes and offer some ideas on how to protect ourselves.
05/02/2024
Bridget Dedian

Here’s what unfolded as April showers brought spring into full swing

Like time, the news never stops. Staying up to date with all the goings-on and happenings is, at the very least, beneficial from an educational standpoint—but it can be very difficult to keep up with. Thanks to our News Service (which is updated every business day), we cover everything from print to managed IT to smart workplaces and beyond.
04/30/2024
Carl Schell

Mark Subers on the production print event’s evolution, the channel, and more

Production print is a playground for the imagination, what with broad color palettes and a growing number of embellishments at your disposal, to name just a couple of items.
04/29/2024
Mark DiMattei

A quick overview on how to chat with robots

There are numerous examples of chatbots that are emerging recently with new AI initiatives. This infographic provides a top-level overview of chatbots and their functions.