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The Key Point Blog

02/23/2023
German Sacristan

Do print buyers purchase based on price…or value?

Most companies in the printing supply chain believe that print is not a commodity…but what does the buyer think? Price is always a powerful part of any buying criteria for any industry, and print is no exception.
02/21/2023
Jamie Bsales

Our survey reveals the uptake of RPA…and the pain points

Robotic Process Automation (RPA) has been a growing area of interest for a few years now. We discuss here how RPA can be a benefit for many printers as well as some key points of a recent Konica Minolta study on the subject.
02/17/2023
Eve Padula

Recent research reveals that consumers’ communication preferences often vary by age

Providers of transactional communications must communicate with their existing customers on a regular basis, but ensuring that these bills and statements are delivered via a consumer’s preferred channels is crucial to a positive customer experience. We discuss here how generational characteristics can influence communication preferences as well as some key aspects of a recent Keypoint Intelligence study.
02/16/2023
Kevin Karstedt

It’s not about “if,” but “when”…

Any of you who have attended a conference where digital packaging printing was on the agenda inevitably heard someone state from the podium: “It’s now not a question of if we get into digital printing, but a question of when.”
02/14/2023
Carl Schell

Keypoint Intelligence delivers prime UVERCE® education to dealers, for dealers

The question isn’t “if,” it’s “when.” Could be about sanding and staining your deck or the timing of a fantasy football trade, but when it comes to e-commerce and sales enablement for dealers—when is now.
02/13/2023
Deborah Hawkins

Learning about the future of work

Last week saw the return of ISE, the world's largest audio/visual & IT Integrators exhibition; we also saw some of the most current trends around the future of work. We discuss here some of the key features from the show.
02/10/2023
Lindsey Naples

When was that first asked?

People have been declaring their feelings since the dawn of time: poems, drawings, letters, etc. But before Valentine’s Day became the commercial holiday we know today, what was it?
02/09/2023
Jean Lloyd

Keypoint Intelligence Interview Insights with Manuel Schrutt

FUJIFILM Business Innovation, recognizing the opportunity in flexible packaging, announced in June 2021 that it was entering the space by launching the Fujifilm Jet Press FP790, a water-based digital inkjet press. We discuss some of the effects this device will have on the market with Manuel Schrutt, Head of Packaging for Fujifilm.
02/09/2023
Jamie Bsales

Passwords have got to go, but are passkeys the answer?

It seems that big tech companies are coalescing behind an alternative to simple passwords: passkeys. We discuss here the main features of passkeys as well as their benefits and shortcomings as a method of cybersecurity.
02/07/2023
Eric Zimmerman

Roland DG announces release of six new devices to its TruVIS line

Print buyer demand for immediate applications—an application that can be finished immediately after printing and delivered to the customer within 24 hours—has grown exponentially over the last decade.