Promoting the value of print to cut through the digital clutter
Today’s marketers have more options than ever before for reaching their customers and prospects, but print is often playing a secondary role to digital marketing. We discuss here the top-level findings of a recent Keypoint Intelligence survey of 201 print buyers in the United States.HP launches its latest print offering for small businesses
HP recently launched print bundles that include a range of hardware, software, and an update to its subscription consumables service to cater specifically to the printing requirements of small businesses. We discuss here the features of this new solution as well as its impact on the market.Looking at customer-first initiatives and post-pandemic challenges
Canon’s thINK22 event, held in Boca Raton this past July, had a tremendous turnout of attendees who gathered to hear industry leaders share constructive insights on market trends and pandemic-related challenges.Consumerism may be changing, but the need for it remains firmly planted in our lives
Change is expected in a digital landscape—with 65% of B2B companies across all industries fully pursuing transactions online in 2022. We discuss here how to best make use of e-commerce as well as the benefits of utilizing Keypoint Intelligence's UVERCE® application.How the eye perceives color is crucial to the print industry
Recently, a team of scientists at Los Alamos National Laboratory realized that the science that forms modern concepts of how humans perceive color is wrong. We discuss here the basis of color theory as well as some solutions as to what we should do now that we know.Mixing things up, one biodegradable straw at a time
Keypoint Intelligence's US lab has been examining and testing a variety of competitive biodegradable straws using a slew of equipment from saltwater fish tanks to time-lapse imaging and monitoring software to drop-in thermometers and bio pellets.Impact Networking’s educational event on managed IT services and how work gets done today
Impact Networking and IT have gone hand in hand for a while now, through a labor-intensive break/fix phase to its current, more efficient managed model. The show aims to address how best to fill the gap between business and technology as well as how to educate existing Impact Networking customers and its potential clients on the benefits, trends, and the future of IT. “Innovate to Evolve” is an apropos tagline.The gap is closing between commercial and industrial segments
Some of the new direct-to-garment (DTG) printer launches this year have been closing the gap between commercial and industrial printers. We discuss here a few of these new entrants and their effect on the DTG market.Using Hirt & Carter’s SmartPack solution for interactivity
Smart packaging describes the packaging of products that enhance the interaction with the consumer. We discuss here some of the benefits of using smart packaging as well as how solutions like Hirt & Carter's SmartPack can enhance the consumer experience.And why you should take a break in general
A reminder to take regular breaks from work, not only to recharge but to avoid the potential health risks of burnout!
