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The Key Point Blog

06/17/2020
Marc Mascara , Ryan McAbee & German Sacristan

Virtual Event Coincides with Original drupa 2020 Date

On June 15, 2020, the Eastman Kodak Company held a long-awaited press conference. Print vendors are now exploring how to best introduce the products that they’ve developed over the past year or two with the delay of drupa.
06/16/2020
Colin McMahon

Revealing and Ratifying the Misconceptions Surrounding Gamification

Gamification as a term has sadly suffered the fate of so many other new concepts: It became a buzzword. In part three of our gamification series, we’re going to be looking at how gamification can be misused and shortcuts to avoid if you consider implementing it within your organization.
06/15/2020
Christine Dunne

Devices, Associated App, and Content Enable Home Learning

HP is launching new home printers. These new ENVY devices, which are targeted at home learning, integrate new and innovative features responding to clear trends in the market.
06/11/2020
Eric Zimmerman

Based on Results from a Collaborative Survey with the China Sign Association

Keypoint Intelligence partnered with the CSA to conduct a survey of their registered members to discuss initial effects of COVID-19 and what economic recovery and business reopening will look like for China in the months to come.
06/10/2020
Lee Davis

Nailing Presentations from Home

Captivating an audience can be a difficult task. Microsoft PowerPoint has a feature that can help us delver better presentations.
06/09/2020
Carl Schell

Focusing on Potential Benefits in Time of Unrest

Even if A3 sales decline (saving money and loss of print volume leading to fewer devices), plenty of machines in the field today will come off lease and have a second life. Print volume might not return to, say, 2019 numbers, so now’s the time to continue newer growth initiatives (third-party logistics and warehousing) or to grow others (medical gear).
06/08/2020
Deborah Hawkins

Thinking Positive in Difficult Times

Keypoint Intelligence spoke to Marcus Putschli, e-dox AG’s Founder and CEO, to hear how business has adapted in the short term after COVID-19 and for the long term.
06/04/2020
Riley McNulty

A Mosaic of Printing & Imaging Vendors

Keypoint Intelligence has reviewed a selection of quarterly earnings announcements to measure COVID-19’s impact on printing and imaging manufacturers over the first four months of 2020.
06/04/2020
Anne Valaitis

Connected, Collaborative, Secure

On May 26, 2020, HP announced new additions to its Personal Systems line of products. These include new EliteBooks, the HP Collaboration All-in-One G6 with Zoom Rooms, and external monitors.
06/02/2020
Eve Padula

Educating Customers in the Age of COVID-19

Everyone understands that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy.