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The Key Point Blog

04/27/2020
Colin McMahon

Three Hows to Maximizing AR

Keypoint Intelligence believes that the companies that will recover more quickly from COVID-19, as well as potentially better mitigate the pandemic, may very well be the ones that began to incorporate augmented reality (AR) software and hardware into their standard work procedures.
04/23/2020
Colin McMahon

The Importance of Market Research Firms

Many market research companies, Keypoint Intelligence included, hire industry experts to help create and refine content. This is a logical move as we tend to have more hands-on experience than the layperson—not to mention a greater familiarly with the challenges impacting our industry. Even industry experts know when to solely trust their gut (almost never) and when to lean on the gathered data. At first read, this may make them sound overly cautious. After all, if we know so many people and have been in the industry for so long, how could we not know what to do on instinct?
04/23/2020
Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

To gauge the impact of the pandemic on print service providers and their perceptions of the Cares Act, Keypoint Intelligence and Big Picture magazine surveyed PSPs from April 10 to 15. The findings of the survey reflect the stark reality of the times we are in, highlight signs of hope, and reveal the fact that confusion over the Cares Act is common.
04/22/2020
Christine Dunne

Business Closures, Recycling Delays Among Current Challenges

With the coronavirus crisis in full swing, the topic of sustainability may be a bit (or, let’s admit, a lot) less top of mind for organizations. That said, it is Earth Day, and the need to preserve our planet doesn’t just disappear with a health disaster.
04/21/2020
John Shane

Analysis on 20 Vertical Markets Included

With mounting interest in understanding the future of our industry and the impact of COVID-19 on print volume, Keypoint Intelligence has updated our model to reflect changes we’ve seen since the original was released. Here, we break out print volume in the office and home environments separately.
04/21/2020
Marc Mascara & Eve Padula

Consumer Preference Takes Center Stage in Today’s Uncertain Times

In the latter half of 2019, Keypoint Intelligence identified an emerging trend in the consumer space that affected the areas of transactional communications and marketing communications. Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years.
04/20/2020
Colin McMahon

Is Coronavirus Triggering Industry 5.0?

Industry 4.0 has been a subject of debate and discussion for the last decade. While experts argue over what stage of technology we are in (some consider this period to be the fifth revolution, centered upon information and telecommunications technology), the majority agree that Industry 4.0 began with the arrival of the Internet and mainstream digital technology—specifically IoT devices such as smartphones, tablets, and wearables.
04/16/2020
George Mikolay

Will More Countries Follow Suit?

Word is, the Japanese government intends on investing billions (up to $2 billion, in fact) to lure its country’s firms that manufacture products in China back to Japan. An additional $219 million is being set aside for those seeking to move production to other countries.
04/15/2020
Carl Schell

Service, the State of Print, Managed IT, and More

How COVID-19 has affected business with dealers.
04/14/2020
German Sacristan

Estudios Durero Thinks with Its Heart

Most companies today are struggling, while others have found a way to adapt to the current environment—most likely, this will pave the way to future success.