The Key Point Blog

06/02/2020
Eve Padula

Educating Customers in the Age of COVID-19

Everyone understands that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy.
06/01/2020
Christine Dunne

New Knowledge, Products, and Processes Will Help Pave the Way Forward

Dealerships interviewed for this piece say the last couple of months have given them extra time to learn new skills, brainstorm new product offerings, and improve processes.
05/19/2020
Eve Padula

Smart Planning During a Time of Pause

In times like these, it’s actually more important than ever to focus on the marketing element of your business strategy.
05/18/2020
German Sacristan

Figuring out How to Get through a Pandemic

If we hope to influence the outcome of the COVID-19 pandemic, we must shift our focus from what is going to happen to what we want to happen.
05/07/2020
Christine Dunne

Innovation, Manufacturing, and Philanthropy Mix to Address New Reality

This blog reviews the office technology and production printing sectors' use of innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis.
04/30/2020
Jamie Bsales

On-Premises Servers, Devices, and Data Are Useless When No One Is There

Businesses are still far too reliant on the traditional on-premises architecture. While many companies have migrated some functions to the cloud, the COVID-19 pandemic saw plenty of IT folks scrambling to set up VPNs to allow remote access to critical applications and files that reside on-site.
04/27/2020
Colin McMahon

Three Hows to Maximizing AR

Keypoint Intelligence believes that the companies that will recover more quickly from COVID-19, as well as potentially better mitigate the pandemic, may very well be the ones that began to incorporate augmented reality (AR) software and hardware into their standard work procedures.
04/23/2020
Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

To gauge the impact of the pandemic on print service providers and their perceptions of the Cares Act, Keypoint Intelligence and Big Picture magazine surveyed PSPs from April 10 to 15. The findings of the survey reflect the stark reality of the times we are in, highlight signs of hope, and reveal the fact that confusion over the Cares Act is common.
04/22/2020
Christine Dunne

Business Closures, Recycling Delays Among Current Challenges

With the coronavirus crisis in full swing, the topic of sustainability may be a bit (or, let’s admit, a lot) less top of mind for organizations. That said, it is Earth Day, and the need to preserve our planet doesn’t just disappear with a health disaster.
04/21/2020
John Shane

Analysis on 20 Vertical Markets Included

With mounting interest in understanding the future of our industry and the impact of COVID-19 on print volume, Keypoint Intelligence has updated our model to reflect changes we’ve seen since the original was released. Here, we break out print volume in the office and home environments separately.