The Key Point Blog

03/24/2023
Priya Gohil

Engineers have 3D printed a cheesecake

Recently, engineers have established a means to print a slice of cheesecake through additive manufacturing. We discuss here the details of this finding and speculate on how this could affect 3D printing as a whole.
03/23/2023
Gabriel Alers

Looking at the communication preferences of Gen Z and Millennials

Keypoint Intelligence recently published an analysis pinpointing generational consumers communication preferences. We discuss here some of the key findings and how they apply when looking at the generational ages of our respondents.
03/22/2023
Eric Zimmerman

How to maintain margins and still be competitive

Online purchasing is only going to continue to grow, and every wide format print service provider (PSP) needs to have an online store. We discuss here five ways that wide format PSPs can add value to their business.
03/21/2023
Lee Davis

Sharp upgrades its smart workplace portfolio, while Kodak Alaris gets more feet on the street

Sharp and Kodak Alaris have struck an agreement on a strategic alliance that will allow Sharp’s 17 direct sales offices and 300+ channel partners to sell and support the Kodak Alaris line of capture hardware and software. We discuss here the effect this agreement will have on the market.
03/13/2023
Keith Haas

How professionals can benefit from a stronger internet connection

Wi-Fi 6 and Wi-Fi 6E devices have only really been around for a few years, and already Wi-Fi 7 is expected to officially launch in 2024. We discuss here some of the key features of Wi-Fi 7, what it's introduction should mean, as well as some barriers to its adoption.
03/09/2023
Greg Cholmondeley

This industry event demonstrated many end-to-end printing solutions

The most recent Hunkeler Innovationdays (taking place February 28-March 2) was a massive success. This blog explores the key solutions and devices shown at the event.
03/08/2023
David Sweetnam

A quick history of DTF devices and their projected growth

At the recent Printwear and Promotion show, we were introduced to a number of direct to garment and direct to film devices. We discuss here some of the key features of this technology as well as the benefits of its use.
03/07/2023
Randy Dazo

Are we going to lose our jobs to robots?

To test the hype surrounding chatbots like ChatGPT, Keypoint Intelligence has attempted to use the app to produce a blog based on the prompt: “Write a blog on how the benefits of ChatGPT outweigh the controversial aspects of the tool.” We provide the results here.
03/06/2023
Andy Young

Nested experiences that drive brand engagement

In late 2022, Keypoint Intelligence conducted a web-based survey of 1,500 consumer respondents and asked about their engagement with receiving communications. We discuss here some of the key findings regarding package delivery and direct communications.
03/02/2023
Bridget Dedian

What were some of the bigger items during the shortest month of the year?

Thanks to our News Service, we cover everything from print to managed IT to smart workplace and beyond. We discuss here a recap of the top news stories for the month of February 2023.