Promoting the value of print to cut through the digital clutter
Today’s marketers have more options than ever before for reaching their customers and prospects, but print is often playing a secondary role to digital marketing. We discuss here the top-level findings of a recent Keypoint Intelligence survey of 201 print buyers in the United States.Looking at customer-first initiatives and post-pandemic challenges
Canon’s thINK22 event, held in Boca Raton this past July, had a tremendous turnout of attendees who gathered to hear industry leaders share constructive insights on market trends and pandemic-related challenges.How the eye perceives color is crucial to the print industry
Recently, a team of scientists at Los Alamos National Laboratory realized that the science that forms modern concepts of how humans perceive color is wrong. We discuss here the basis of color theory as well as some solutions as to what we should do now that we know.Mixing things up, one biodegradable straw at a time
Keypoint Intelligence's US lab has been examining and testing a variety of competitive biodegradable straws using a slew of equipment from saltwater fish tanks to time-lapse imaging and monitoring software to drop-in thermometers and bio pellets.And why you should take a break in general
A reminder to take regular breaks from work, not only to recharge but to avoid the potential health risks of burnout!Keypoint Intelligence playing its part regarding how we store historical data
Helping to maintain the fundamental nature of historic and cultural media across the US, the Federal Agencies Digital Guidelines Initiative (FADGI) compliance will determine the way we store, maintain, and interact with media. We discuss here some of the key aspects of FADGI standards as well as how Keypoint Intelligence can help you with media compliance.Reinforcing the trust in remote voting is paramount
While the use of mail-in ballots exploded during the COVID-19 pandemic, the politicization of absentee voting caused a lot of distrust in the process. We discuss here some of the history of mail-in voting as well as the results of our recent LinkedIn poll.Figuring out how to hire and keep the next generation
As the current workforce starts to age towards retirement, businesses need to start looking forward at the potential number of employees coming from the younger generations. We discuss here how to create an office climate where Gen Z will be enticed into applying for open positions and then staying once they get the job.Why accessible print design is not something to overlook
For several years, companies have been guilty of failing to make printed materials fully accessible to those with conditions such as dyslexia, color blindness, ADHD, and early dementia. We discuss here the ramifications of failing to make printed materials accessible to all as well as the benefits of and methods of becoming accommodating to all.What they mean and why you should care
There has been plenty discussion of user experience and user interface in the industry, but what do those terms actually mean? We discuss here the basics of both as well as offer some tips for aspiring solution designers.
