The Key Point Blog

07/25/2022
Eve Padula

Compelling mail pieces can make an impact and increase engagement

Although direct mail is certainly not the only way to deliver a message, it can be a great way to get noticed. We discuss here the benefits of using direct mail as well as how to stand out in a digital world.
07/22/2022
Mark DiMattei

Looking at how smart your smartphone can be

Most people carry at least a smartphone on them at all times, and have loaded their device up with the apps they use the most, but how many actually think about the AI functionality of these apps? We discuss here 10 common forms of AI found in mobile devices and their everyday use.
07/18/2022
Jamie Bsales

He drove the company to embrace innovation to expand beyond print

Xerox Vice Chairman and CEO John Visentin recently passed due to complications from an ongoing illness. We discuss here Mr. Visentin's impact on Xerox's direction as well as his influence in the industry.
07/14/2022
Greg Cholmondeley

The difference between getting work in and getting it out

Automation is a key factor in saving time, money, and resources of your business, but 80% of print service providers still use manual labor for over half their jobs. We discuss here how automation solutions and AI can assist print shops with achieving a more efficient workflow.
07/12/2022
Johnny Shell

We’re seeing similarities to the early days of direct-to-garment

Direct-to-Film transfer technology continues to grow at an enormous rate and is poised to displace a notable share of apparel that is currently produced by direct-to-garment. We discuss here some of the challenges as well as some new entrants in the market.
07/11/2022
Greg Cholmondeley

Showing the best the industry has to offer for in-plants

The 2022 In-plant Printing and Mailing (IPMA) conference occurred in Buffalo, NY from June 12-16. We discuss here some of the key highlights from the event as well as the vendors that exhibited.
07/08/2022
Mark DiMattei

Reducing e-waste or creating more: you decide!

Earlier this month, the European Union announced that it was going to require all new smartphones, laptops, and tablets to use a common charger by 2026. We discuss here the implications, challenges, and benefits that this new ruling can have on the market.
07/06/2022
Mark Davis

A detailed overview of results and analysis of key industry players

Each year, Keypoint Intelligence publishes a document looking at the financial health of manufacturers in the global office equipment industry. We discuss here some of the key points from this report.
06/30/2022
Greg Cholmondeley

Looking back at a show exposing conflicting perspectives

Esko hosted their 2022 user conference, EskoWorld, at the Gaylord Resort & Convention Center in Grapevine, Texas. We discuss here some of the key sessions and vendors present at the show.
06/30/2022
Mark Davis

The lucrative link between social media and print publishing

While the TikTok app is mostly used for entertainment, a recent development of "BookTok" (videos that review and discuss books) has caused a link between social media and print. We discuss in this infographic how BookTok has influenced the print market.