The Key Point Blog

11/24/2021
Christine Dunne

Popular podcast champions print in multiple ways

This blog summarizes the recent references to print in the "We Can Do Hard Things" podcast; representing something different and interesting about the demand and opportunity for print.
11/24/2021
Greg Cholmondeley

Zaikio Procurement digitizes materials procurement and bridges the printer/supplier gap

Streamlining production processes extends far beyond printing. This blog explores how Zaikio's new platform and product can address many of the issues around bottlenecks.
11/22/2021
Eric Zimmerman

Durable graphics outlook during economic recovery

This blog takes a look at the top five reasons wide format print service providers (PSPs) were so resilient in the face of COVID-19.
11/18/2021
Greg Cholmondeley

Reflections from the INg conference

This blog summarizes conversations had at the recent 2021 Executive Workshop in Orlando, FL, where much of the networking conversations revolved around postage, labor, supply chains, and paper.
11/17/2021
Greg Cholmondeley

Company announces four simultaneous major releases

Rochester Software Associates recently announced four major product releases. This blog provides an overview of each and their impact on the market.
11/11/2021
Christine Dunne

New partnership follows RICOH 3D for Healthcare solution announcement in August

This blog focuses on Ricoh USA partnering with Stratasys to provide point-of-care anatomical modeling services to healthcare facilities.
11/10/2021
German Sacristan

The strategy should drive the communication channels (not the other way around)

There is so much obsession, competition, and importance placed on marketing channels. This blog helps to explore the best methods for choosing the right channel for the right campaign.
11/09/2021
Greg Cholmondeley

Marketing director’s message puts workflow automation above everything else

This blog features a podcast interview with Jan De Roeck, Marketing Director at Esko, concerning his perception of the market and what Esko offers. Topics include automation, limits in efficiency, and overcoming miscommunication.
11/02/2021
Eve Padula

Traditional forms of communication remain vital and effective

The members of each generation have their own unique preferences about how they like to shop, how they spend their money, and how they want to be marketed to. This blog explores how to best reach across the generations and build a connection.
11/01/2021
Christine Dunne

Demand increases mass-personalization, performance, and sustainability

This blog recaps the interview with the head of HP 3D Printing & Digital Manufacturing’s Commercial Business, Jon Wayne, about the company’s 3D printing achievements.