The Key Point Blog

10/12/2022
Eve Padula

The strategic use of a traditional media can create a new outcome

Keypoint Intelligence’s most recent Transactional Communications study asked businesses to rank the importance of various business objectives in relation to their future transactional communication strategies. We discuss here some of the key points of our research as well as the benefits of an omni-channel approach to communication.
10/04/2022
Keypoint Intelligence

This simple acronym can help you remember them!

Jim Hamilton, former Director at Keypoint Intelligence, has developed an easy-to-remember acronym that highlights the positive aspects of print. We discuss the key elements of his PLATE concept and how it summarizes print's benefits.
10/03/2022
Keith Haas

Why this new method of building homes is here to stay

Large 3D printers are now being developed for the purpose of building houses primarily made from concrete. We discuss here how this technology will affect the construction industry as well as the benefits of pursuing it.
09/30/2022
Andrew Young

Xplor22’s renamed award draws attention to its winners

The Xplor22 Conference revealed the newly renamed Dr. Keith Davidson Lifetime Achievement Award that focuses on the organization's roots and the historical impact its members have had across the industry. We look at the four winners and their influence in the industry.
09/29/2022
Mark DiMattei

An exciting future lies ahead for our Packaging & Labels Division

Unlike other areas of print, there is no substitute product for packaging. Growth in the space is creating challenges for the traditional packaging supply chain—challenges that create opportunities for new entrants as well as incumbent suppliers.
09/26/2022
Mark DiMattei

Looking at statistics in the literary world

This month, Spotify decided to enter into the audiobook market. We present here an image concerning audiobooks and their effect on the print book industry.
09/23/2022
Kevin Karstedt

After four years what stood out to me upon coming back?

At Labelexpo 2022, the energy and enthusiasm for getting back together for an in-person event was everywhere and in everyone I spoke with.
09/19/2022
Carl Schell

Revealing the final eight large-scale technology providers on the list

It’s a products and services world, and the mega dealers are acing the test. Sure, they have the human resources and the capital to make things happen on a grand scale—or to make new revenue streams happen. Because whether it was through more print (production and wide format, not just office) or beyond print (managed IT and smart office, to name two areas), the bottom line is that they are not afraid to take risks.
09/16/2022
Lindsey Naples

The cover is a sales pitch, but are you buying?

Judging a book by its cover is not only something everyone does, it’s also one of the first things you do when face to face with a book.
09/15/2022
Jean Lloyd

Industry leaders in South Africa share valuable insights

Printing South Africa held its Women In Print celebrations in August, where the issue of fitting into the male-dominated print space was a topic, among many others.