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The Key Point Blog

05/12/2020
Colin McMahon

Epic Meaning and Calling People to Action

Gamification has the power to impact your business on multiple levels every day. This is part two of our series on the subject matter.
05/07/2020
Christine Dunne

Innovation, Manufacturing, and Philanthropy Mix to Address New Reality

This blog reviews the office technology and production printing sectors' use of innovation, manufacturing, and philanthropy to help medical professionals, patients, workers, and the general public during the COVID-19 crisis.
05/06/2020
Lee Davis

Meetings Don’t Have to Suck

Trying to host meetings online has always come with a variety of problems. Sharp's Synappx Meeting solution has been developed to overcome a number of these issues.
05/05/2020
Colin McMahon

What Is Gamification and Why Does It Matter?

This blog series explores gamification and how it can affect companies' employees and their retention rates.
04/30/2020
Jamie Bsales

On-Premises Servers, Devices, and Data Are Useless When No One Is There

Businesses are still far too reliant on the traditional on-premises architecture. While many companies have migrated some functions to the cloud, the COVID-19 pandemic saw plenty of IT folks scrambling to set up VPNs to allow remote access to critical applications and files that reside on-site.
04/28/2020
Lee Davis

COVID-19 Presents the Biggest Challenge Moving Ahead

We provide unbiased insights and build responsive tools that are customized for you so that you can focus less on data and more on your customers.
04/27/2020
Colin McMahon

Three Hows to Maximizing AR

Keypoint Intelligence believes that the companies that will recover more quickly from COVID-19, as well as potentially better mitigate the pandemic, may very well be the ones that began to incorporate augmented reality (AR) software and hardware into their standard work procedures.
04/23/2020
Colin McMahon

The Importance of Market Research Firms

Many market research companies, Keypoint Intelligence included, hire industry experts to help create and refine content. This is a logical move as we tend to have more hands-on experience than the layperson—not to mention a greater familiarly with the challenges impacting our industry. Even industry experts know when to solely trust their gut (almost never) and when to lean on the gathered data. At first read, this may make them sound overly cautious. After all, if we know so many people and have been in the industry for so long, how could we not know what to do on instinct?
04/23/2020
Riley McNulty & Eric Zimmerman

Sign Shops and Commercial Printers Share Opinions

To gauge the impact of the pandemic on print service providers and their perceptions of the Cares Act, Keypoint Intelligence and Big Picture magazine surveyed PSPs from April 10 to 15. The findings of the survey reflect the stark reality of the times we are in, highlight signs of hope, and reveal the fact that confusion over the Cares Act is common.
04/22/2020
Christine Dunne

Business Closures, Recycling Delays Among Current Challenges

With the coronavirus crisis in full swing, the topic of sustainability may be a bit (or, let’s admit, a lot) less top of mind for organizations. That said, it is Earth Day, and the need to preserve our planet doesn’t just disappear with a health disaster.