Nested experiences that drive brand engagement
In late 2022, Keypoint Intelligence conducted a web-based survey of 1,500 consumer respondents and asked about their engagement with receiving communications. We discuss here some of the key findings regarding package delivery and direct communications.Further education from Keypoint Intelligence’s 2022 Channel Survey
The Keypoint Intelligence 2022 Channel Survey sure does have some important, strategic research and data. What you see here is an infinitesimal sliver of the pie. Have a look and let your brain wander!What were some of the bigger items during the shortest month of the year?
Thanks to our News Service, we cover everything from print to managed IT to smart workplace and beyond. We discuss here a recap of the top news stories for the month of February 2023.How BOSS is making a difference
Charity organizations range in focus and reach, but all are established trying to do some good in the world. We discuss here the the work of BOSS, the business supplies charity, as well as a recent event that some of our analysts attended in London, UK.More fun with numbers from our Channel Strategy Advisory Service
I thought there would be more dealer acquisitions in 2022 than in 2021. That turned out to be true, though my mind and my gut did think that even more would happen.How schools can still enjoy the benefits of colour printing, despite the rising costs
Colour printing in schools has always been a contentious issue. Those advocating for its use, citing benefits to learning inside and outside the classroom, are often side-lined by those who claim it wastes an already tight budget.Do print buyers purchase based on price…or value?
Most companies in the printing supply chain believe that print is not a commodity…but what does the buyer think? Price is always a powerful part of any buying criteria for any industry, and print is no exception.Our survey reveals the uptake of RPA…and the pain points
Robotic Process Automation (RPA) has been a growing area of interest for a few years now. We discuss here how RPA can be a benefit for many printers as well as some key points of a recent Konica Minolta study on the subject.Recent research reveals that consumers’ communication preferences often vary by age
Providers of transactional communications must communicate with their existing customers on a regular basis, but ensuring that these bills and statements are delivered via a consumer’s preferred channels is crucial to a positive customer experience. We discuss here how generational characteristics can influence communication preferences as well as some key aspects of a recent Keypoint Intelligence study.It’s not about “if,” but “when”…
Any of you who have attended a conference where digital packaging printing was on the agenda inevitably heard someone state from the podium: “It’s now not a question of if we get into digital printing, but a question of when.”
