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The Key Point Blog

03/27/2025
Randy Dazo

And how they contribute to a greener, more sustainable future

With Earth Month approaching, organizations around the globe are taking a closer look at their environmental impact and seeking tangible ways to operate more sustainably.
03/26/2025
German Sacristan

The announcement comes with a big push on color embellishments

Under the banner of “Digital Disruption Reveal” and promoting a better way to print, Fujifilm hosted an event to announce its latest electrophotography (EP) products—the Revoria SC285S and EC2100S—to an audience of media representatives and market analysts.
03/25/2025
Rachel Dean

A4 device launches no longer take the lead over A3

Looking at European printer data from 2024, the previous shift from A3 to A4 launches has changed with MFP launches now at half and half. We discuss here some key features from our recent studies regarding A3 and A4 devices.
03/24/2025
Jamie Bsales

While generative AI excels at creating, Agentic AI excels at doing

Current Artificial Intelligence tools are incredibly powerful, but they largely remain reactive, responding to prompts but not taking initiative. That’s where agentic AI steps in.
03/20/2025
Lindsey Naples

Another quarterly video interview with our friends at WhatTheyThink

WhatTheyThink Managing Editor Richard Romano recently sat down with our very own Charles Lissenburg, Director of European Sales & Keypoint Intelligence’s Production Group, to discuss the main takeaways from Hunkeler Innovationdays and broader trends in the European print industry.
03/19/2025
Anne Valaitis

The company charts a path from print consolidation to services-led growth

Xerox recently gathered approximately 400 channel partners for its 2025 Global Partner Summit to unveil the next chapter of its Reinvention strategy. We discuss here some of the key findings from the event.
03/18/2025
Keith Haas

A glimpse at HP’s AI-powered products and solutions

We recently had the opportunity to get an early look at some of the upcoming products and solutions that HP was offering at their Amplify Conference Preview event. We discuss here the key findings and major announcements of the event.
03/17/2025
Eve Padula

Adaptability is the key to success in a changing industry

Direct marketing is always evolving as technologies, consumer behaviors, and data analytics reshape the way that businesses connect with their audiences.
03/13/2025
Johnny Shell

Three prominent trends from the show about advertising, printing, and packaging

The 2025 APPP Expo, held in Shanghai from March 4-7 at the National Exhibition and Convention Center, served as a pivotal platform for seeing the latest advancements in the advertising, printing, and packaging industries.
03/12/2025
Mark DiMattei

Recapping the annual technology event

The HIMSS Global Conference & Exhibition brought together approximately 28,000 industry leaders and healthcare professionals for this year's show. We discuss here the key features of the event, which focused on insights and innovative research.