The Key Point Blog

10/19/2023
Keypoint Intelligence

COVID popularized them, but will this take them out?

QR codes have become a critical link between print and digital communications, enabling marketers to direct consumers to websites to further personalize, direct, and track their customer experience. We discuss here the recent QR patent lawsuits brought on by Symbology Innovations and the effect they can have on the market.
10/18/2023
Carl Schell

What are the mega dealer’s keys to success in the M&A game?

Marco has built its business, in part, due to its excellence in knowing when to flip a switch, hit a button, or turn a lever—especially when it comes to acquisitions.
10/12/2023
German Sacristian

Digital print vendors’ announcements are bridging the toner and inkjet gap

For the past several years, Keypoint Intelligence has identified and reported upon a “zone of disruption” and the consequential opportunity for digital printing manufacturing vendors to close the gap between toner and inkjet presses. The greatest one involves introducing new products that provide great value and a low total cost of ownership (TCOs) to their print service provider (PSP) customers. We discuss here how some vendors are starting to fill this gap.
10/06/2023
Bridget Dedian
Thanks to our News Service, we cover everything from print to managed IT to smart workplace and beyond. We cover here the top three news items for the month of September 2023.
10/05/2023
Priya Gohil & German Sacristan
Marketers are competing to get their message across effectively, but marketers should be careful to not over rely on e-communications as the sheer volume consumers receive can present a challenge. We discuss here the benefits of utilizing print as a part of a customer communication strategy.
10/02/2023
Carl Schell
The story of Milner is rooted in the simple yet powerful idea of people making a difference. This has been the not-so-secret sauce of success since the company was founded in 1987.