Channel Strategy Session: 2024 Summer Reading List

Transitioning Print Volumes from Offset to Digital Printing

The print industry continues to experience a natural and organic shift from offset to digital printing, driven primarily by a growing demand for shorter print runs and greater customization. But a critical question persists: Are all potential digital printing volumes being produced digitally? If not, what barriers are hindering the transition?

Channel Strategy Session: Wide Format Print Education for Dealers (INFOGRAPHIC)

The way I see it, while many dealers sell wide format hardware, the area is still undervalued compared to its full potential. You see, output from wide format devices must do one very important thing in the best way possible: Communication of a message. This is a premium attribute, no doubt. It doesn’t matter if it’s a blueprint to communicate a building plan, a string of posters to communicate a run of concerts (also for collectors), or a vehicle wrap to communicate a firm’s products and services.

Navigating Trends in Wide Format Printing: Insights from Eric Zimmerman

In a revealing discussion with Richard Romano of What They Think, Eric Zimmerman (Principal Analyst for Keypoint Intelligence's Wide Format Printing Consulting Service) delved into the evolving landscape of wide format printing, display graphics, and signage. Zimmerman highlighted the ongoing "battle of the inks," noting the rise of UV ink technology within the graphics space, which is outpacing latex inks due to its application versatility and fast turnaround capabilities. With consumer demand for instant gratification reshaping the print industry, quick turnaround times have become a pivotal factor. Advanced ink technologies and innovative small-format printers are now essential tools for businesses to keep up with the "need-it-now" mindset driving consumer behavior.